SEAT and Cupra Ateca

29 October 2018

SEAT is claiming to have created the ultimate 4x4 SUV, with the X-Perience version of its Ateca model, which also heralds the introduction of a completely new specialist brand.

The Ateca X-Perience is aimed at those with serious off-road aspirations, whilst the CUPRA Ateca moves even more upmarket.

The X-Perience version will cater for drivers wanting to raise average off-road use from just five per cent to 25 per cent.

Currently, the average 4x4 spends 95 per cent of its time on tarmac, with its off-road abilities never tested.

SEAT says that there is a new generation of young families who will typically need a vehicle’s all-terrain abilities to tackle tracks, fields, beaches, snow and ice.

The Ateca X-Perience gets high-profile tyres sitting on 18-inch rims, with black wheel arch mouldings, non-scratch paintwork and greater ground clearance.

The vehicle is finished in olive green matt, which is said to be a natural colour that’s a little camouflaged, underlined with orange tones to give it a more technical look.

There are also chrome roof rails, a rear spoiler mounted at the top of the tailgate and mud flaps mounted to the rear bumper with the 4Drive and X-Perience logos placed on the boot. Inside are sports seats upholstered in suede leather, with aluminium kickplates.

The vehicle uses a 4Drive traction system with the torque distribution between both axles done in a more efficient way.

The advanced XDS traction control system ensures that each wheel seamlessly receives the necessary power to keep going, with power coming courtesy of a 190bhp turbodiesel engine mated to a seven-speed DSG paddle-shift transmission.

The newcomer is also claiming one of the most complete range of driver assist systems in the class, which includes Traffic Jam Assist to coordinate the work of the Lane Departure Warning Assist and the Adaptive Cruise Control system. Front Assist works as an emergency brake that recognises vehicles and pedestrians, as well as the Traffic Sign Recognition System, with Blind Spot Detection and Rear Cross Traffic Alert, a 360-degree camera with birds-eye view, Park Assist for parallel parking or angle parking, and High Beam Assist.

Meanwhile, SEAT has created a new premium brand name to market its most upmarket vehicles, starting with the Ateca.

Costing just under £36,000, the CUPRA Ateca is scheduled to arrive here within months.

Visually it differs from standard SEAT versions with its distinctive  CUPRA body styling, exclusive diamond cut alloy wheels, glossy black exterior details and a new bonnet logo.

The 2.0-litre petrol engine generates 300bhp of power and 400Nm of torque that give the car a 0-60mph acceleration time of about five seconds, with a 150mph top speed.

This engine is equipped with a newly developed seven-speed DSG gearbox plus a 4x4 traction system.

The grille features a honeycomb effect, with the CUPRA letters in matt aluminium on the lower grille. There are also black brake callipers, sports-style rear bumper, copper CUPRA boot logo, four exhaust pipes, rear diffuser and special 19-inch diamond cut alloy wheels.

Glossy black details adorn the roof rails, wing mirrors, window frames, side mouldings, wheels, front grille, front and rear diffusers and spoilers.

The interior gets a leather sports steering wheel with copper stitching, and there are black Alcantara seats with copper stitching and an embossed logo.

The pedals are finished in aluminium and the climate control air vent frames and the central console are finished in gloss black, plus Alcantara door panels.

Standard equipment includes keyless entry and start, wireless charger, eight-inch touchscreen navigation, dynamic chassis control and park assist.

The small number of options include a BeatsAudio sound system and  20-inch wheels and Brembo brakes plus a panoramic glass roof.

The newcomer will launch with a package that includes metallic paint and a three-service package.