SEAT Arona

Take your SEAT

18 May 2018

SEAT is the UK’s fastest-growing car brand so far this year, with soaring sales despite a dramatic downturn for most of its rivals.

The dramatic rise is due largely to a raft of new models, including the Arona range, whose arrival to the market coincides with an insatiable demand for small SUVs and crossovers.

Most of the rest of its models are also either new or rejuvenated, which has enabled them to be fitted with the latest safety, electronic and technological equipment.

The Spanish-based brand, which is part of the giant Volkswagen Group alongside Audi and Skoda, is enjoying a UK sales rise of 14 per cent so far in 2018.

This is against a backdrop of a slump in UK sales overall of 8.8 per cent, caused largely by Government threats of draconian taxes on diesel-powered vehicles.

Diesel-powered models accounted for about 40 per cent of all car sales here last year, but SEAT is cashing-in on its particularly large line-up of petrol alternatives.

This has helped the company to achieve sales of almost 3,000 more here, of which almost a third are of the most lucrative ``retail’’ type. These are to private buyers, who typically fund their purchase by means of personal finance contracts through SEAT.

The sales increase has given SEAT a 0.6 per cent rise in its share of the overall UK market, which now stands at 2.7 per cent, with an enviable share of the private sales market of almost six per cent.

SEAT says that its range of award-winning models are proving a hit with buyers, in particular the new Arona SUV, which launched like a rocket with 1,000 sales last month alone. The Leon also put in a stellar performance with 2,150 sales, which is a growth of 685 units compared to its 2017 April figures.

On a global scale, SEAT has seen its sales grow by a record-breaking 21 per cent in April, having already completed the best first quarter in its history this year. In total it has sold 189,300 cars worldwide so far in 2018, which is a rise of virtually 20 per cent compared to the same period last year.

SEAT UK director, Richard Harrison says: “With a further new SUV to be unveiled later in the year, as well as the first CUPRA Ateca, we are on track to maintain this record-breaking performance.” 

SEAT is also continuing to make waves in the fleet market, placing it in the top ten. So far in 2018, fleet sales have grown by 2108 units, which is a rise of 42 per cent despite a market decline of 11 per cent, making it the fastest-growing volume manufacturer in the top ten.